Programmer Isp 1.2.0.48 45db Can I Use A Usb Tiny Isp (lady Ada) Like A Usb To Serial Ttl Cable?

Can I use a usb tiny isp (lady ada) like a usb to serial ttl cable? - programmer isp 1.2.0.48 45db

I bought and built the small USB AVR ISP Programmer ADA lady, and I wanted to know whether a redistribution of small pin-TTL is to use the USB cable 232 to also be available. If not, why not? What is the difference?
ps heres the life of the cable:
http://www.adafruit.com/index.php?main_page=product_info&cPath=18&products_id=70